Marketing department at IT & Business College

MARKETING PROGRAM

The Department of Marketing provides students with unique programs covering key aspects of modern marketing. Students learn digital marketing strategies, data analysis, and the fundamentals of building and promoting a brand.
The Department's programs are developed taking into account current market trends, providing graduates with the necessary skills for a successful career in the field of marketing.

THE ART OF ATTRACTION AND PERSUASION

In marketing - a key element of education at the Department of Marketing. Our students learn unique techniques for creating compelling brand images and the skill of convincing audiences of the value of a product. This department provides a deep understanding of consumer psychology, develops creative strategies and creates professionals who can successfully interact with the market.

About the Program

The “Marketing” program at the college offers comprehensive training for students in the strategies and methods of promoting products and services in the market, covering a wide range of knowledge and skills necessary for a career in marketing.

Students in this program study the basics of marketing research, including market analysis, consumer behavior, and competitive environment. They delve into pricing strategies, promotion, and distribution of goods and services, as well as the fundamentals of creating marketing campaigns and branding.

Students will master:

Fundamentals of marketing;
Digital marketing;
Branding and PR;
Media planning and advertising.

Students will gain skills in:

Developing marketing strategies;
Teamwork and problem-solving;
Analytical skills;
Communication skills;
Creative problem-solving.

Future professions:

Marketing specialist
Product manager
Marketing director
Digital marketing specialist
Marketing analyst
PR manager

Program

1st Year:

— Introduction to the specialty

— General education subjects

— Basics of marketing

— Foreign languages

2nd Year:

— General humanitarian cycle

— Logistics

— Foreign economic activity

— Business planning

— Foreign languages

3rd Year:

— Statistics

— Economic theory

— Basics of management

— Basics of organization and personnel management

— Foreign languages

Diploma Program

WHY SHOULD YOU CHOOSE THE DEPARTMENT OF MARKETING?

Choosing the Department of Marketing provides students with a unique opportunity to immerse themselves in the exciting world of strategies for promoting goods and services. The department's programs provide students not only with fundamental knowledge of marketing concepts, but also with the practical skills necessary for a successful career in the dynamic field of marketing. In addition, the department actively collaborates with leading companies, giving students the chance to put their knowledge into practice and create innovative marketing strategies.